Download PDF by Otl Aicher: Analogous and Digital

By Otl Aicher

ISBN-10: 3433031193

ISBN-13: 9783433031193

ISBN-10: 3433605904

ISBN-13: 9783433605905

ISBN-10: 3433605939

ISBN-13: 9783433605936

ISBN-10: 3433605947

ISBN-13: 9783433605943

ISBN-10: 3433605963

ISBN-13: 9783433605967

Otl Aicher (1922-1991) used to be a great character in sleek layout, he used to be a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm institution of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer time Olympics in Munich are significant achievements within the visible verbal exchange of our occasions. An crucial portion of Aicher's Read more...


Otl Aicher used to be an excellent character in sleek layout. His paintings is anchored in a "philosophy of creating" encouraged e.g. by means of Ockham, Kant or Wittgenstein, a philosophy excited about the Read more...

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Sample text

If einstein says that it is probably not unreasonable to suggest that humanity could be lost if thinking in pictures is no longer in demand, and atrophies. however, the meaning of position cognition is not entirely random. it corresponds with the increasing importance of the concept of structure, both in science and technology and in aesthetics. objects have largely been replaced by complexes, houses by blocks, action lines by networks, units of measurement by grids, appliances by systems and form by structure.

For the blind man too, who does not perceive surfaces that are seen with the eye, but probably spaces and situations, it is still valid to say: i see, therefore i think. 41 against the background of glorification of the mind and the things of the mind as opposed to the body this is a bold formulation. it would make thinking a form of physicality. we would no longer be able to divide the world into mind and matter. we are fairly close to the eye of the typhoon, fairly near to the pivotal point from which a false past can be turned upside-down.

Art falls back from the formulation of points of view and opinions confirming classical antiquity as the ideal of a rational, descriptive culture. poets and thinkers, philosophers, mathematicians and scientists determine the claims of culture. communication is reduced to an extreme extent. what counted was not dialogue, the exchange of ideas, but proofs, conclusions, proclamation, freedom from contradiction for theory. we only became aware of what communication is again through the discovery of the picture.

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Analogous and Digital by Otl Aicher

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